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Tourism Strategy

Sylvan Lake Visitor Friendly Assessment and Action Plan

The final pdfSL Visitor Friendly Assessment and Action Plan26.82 MB is available here.

This project was managed and funded in part by Alberta Culture and Tourism (ACT). The Sylvan Lake Chamber of Commerce sub-committee known as the Waterfront Commercial District (WCD) Revitalization Committee served as the steering committee for this initiative. The project consulting team was led by Expedition Management Consulting who were responsible for working with the steering committee to assess our level of visitor friendliness in five key areas:

·         Overall Ambience/Community Visual Appeal

·         Wayfinding/Signage

·         Public Services/Visitor Amenities

·         Quality of Service/Professionalism, and

·         Visitor Information

Several site visits and committee meetings took place over the summer and fall of 2016. Council adopted the final report on November 28, 2016 as a future planning document and action plan that will be utilized to achieve Council’s strategic goal to diversify the economy through tourism.


The Town of Sylvan Lake 2016 Tourism Sector Profile

The Town of Sylvan Lake Corporate Tourism Strategy: 2013-2018

Community volunteers contributed towards the strategy between May and August, 2013. Community tourism issues and opportunities,  priorities and strategies for success were discussed and determined.   

View the Community Tourism Strategy Story Boards as presented during the Tourism Strategy Open House held on Sept. 5, 2013

Tourism Works for Alberta Video

Tourism is an $8 billion industry that works for Alberta. For every one tourism job you do see, there are a dozen more helping drive economic growth and diversify Alberta’s economy.


2014 Tourism Economic Impact Assessment

In early 2014  the Town of Sylvan Lake Council adopted its Corporate Tourism Strategy: 2013-2018. As Strategic Priority #1, the Town first needed to determine the economic impact and value of tourism industry in Sylvan Lake. View the results of the Economic Impact Assessment and be sure to watch our YouTube Tourism Video.

For more information contact:  Vicki Kurz, EDO Town of Sylvan Lake at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 403-887-1185 ext 226

Please visit our Resource Library- a comprehensive listing of resources, links, and Sylvan Lake Economic Development publications. 


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